The Basics of Page Layout Design (+25 Page Layout Design Ideas) (2023)

When I built my first webpage, you could say I was a little overwhelmed.

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Even though I was using a premade template, there were so many design options and I was dragging and dropping modules all over the page but didn’t feel like I was really getting anywhere.

Truth is, I didn’t understand page layout design or how to put together a webpage that conveyed my intended message and was visually appealing to my audience. I spent a lot of time testing new designs and tinkering with my webpage until I found the exact look and feel I was going for.

If you’re feeling like I was — a little intimidated by website design — you don’t have to go through the same struggles that I did.

In this post, we’ll cover some of the basics of page layout design then provide a list of design ideas and concepts that can serve as inspiration for your own website.

The Basics of Page Layout Design

If you’re like me and lack artistic talent, it can be daunting to create a new page layout from scratch. There are so many elements and modules you can add, it’s hard to tell where to start, and even harder to achieve a balanced and visually appealing layout. Fortunately, there are some fundamental rules we can follow below that will guide us through creating an attractive web page.

Use a grid system to balance your page.

If you’re starting from scratch, the first element that you should add is a grid. Grid systems create a baseline template for your layout. It sets the margins and gutters to a consistent length, and creates a designated space to add each piece of content. That way, you have an idea of what you’re going to add to this page, and as you continue to add more elements, they’re spaced out evenly by default.

Follow the “rule of thirds.”

The rule of thirds is a common design principle used in photography. However, it also can apply to web design as well.

With the rule of thirds, your page is broken into three sections vertically as well as horizontally — giving you nine total sections. Here’s an example.

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Following this rule, elements that are placed along the gridlines will look more appealing to your audience. Why? Because they’re evenly spaced. The key elements of your page bring the visitor’s attention to one gridline, while the rest of the page is balanced out with negative or empty space.

This setup feels right to the viewer and can help you create web pages that direct your visitors’ attention to the most important element on the page.

Utilize the negative space on a web page.

Negative space, or white space, is the space between elements on your web page. Too much space may make your page look minimal, and viewers might not be able to find what they’re looking for. Too little negative space will make your page feel cluttered and cramped, which can overwhelm the viewer and also make it difficult to find the information they’re searching for.

Ideally, you should have a balanced amount of negative space on your page. Page elements should be spaced evenly and it should be easy for visitors to locate the exact piece of content they’re looking for.

Consider the “rule of odds.”

Similar to the rule of thirds, the rule of odds is another design principle used primarily in photography. It argues that people prefer to see an odd number of page elements versus an even number.

Typically most designers go with three elements, as the outside two complement the focal point in the middle. But you can go with three, five, seven, or another number so long as the page still feels spaced evenly and is directing attention to the center element.

Set a hierarchy for your content.

There’s a reason why different pages have different layouts. Your home page should look different from your individual web pages and those pages may look different from each other, too.

The reason being is that you should try to build your layout around the most important piece of content on that page. This creates a hierarchy that you can follow for the rest of the elements, so they’ll direct the viewer’s attention back to that main piece of content.

For example, take a look at HubSpot’s home page.

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Making use of the rule of thirds, we created a hierarchy on the left side of the page. The header, “There’s a better way to grow,” is the focal point, and it leads you to the next most important piece of content which is the call-to-action, “Get HubSpot Free.”

If you’re looking for more examples like this, read on for a list of page layout design ideas that you can use for your own website.

(Video) 6 Golden Rules Of Layout Design You MUST OBEY

Page Layout Design Ideas

I’m not exaggerating when I say, there are tons of layout designs that you can look at for inspiration. Below are some of the most popular ones, and we broke them down into specific categories so you can look at homepage designs, single-page website designs, landing page layouts, and more.

Homepage Layout Design

1. Full-Screen Photo

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A full-screen photo layout uses an image as your main background that spans the length of the page or above the fold. Text, navigation features, and call-to-actions typically are overlaid on the image. This captures your audience’s attention immediately as they’ll see a bright, vibrant image at the forefront of your homepage.

When to use this page layout:

If you have high-quality and eye-popping images at your disposal, a full-screen background image is a great way to grab someone’s attention. It’s hard to ignore and can really make your products and services stand out.

2. Card-Based

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A card-based layout showcases multiple elements on your homepage using different cards or boxes. This creates even spacing between content and makes it easier for visitors to locate a specific webpage or blog post.

When to use this page layout:

This is ideal if you’re showcasing products, or have a series of blog posts that you want to share with your audience. It’s easy to navigate, and allows you to promote several pieces of content at once.

3. Hero Section

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A hero section layout is similar to a full-screen background image, with a few small changes. “Hero” refers to the banner image that’s placed above the fold on your homepage. Navigation features typically are placed above the image, while text, icons, and call-to-actions can be positioned either below, or overlaid on the image.

When to use this page layout:

Hero layouts are great for pretty much any type of website or business. They grab the viewer’s attention with a high-quality image, and they also allow you to add marketing copy either on the image itself, or directly below it. This makes it great for promoting individual products or services that your company offers.

4. Animation

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Who doesn’t love animations? They’re fun, engaging, and — like with the case above — sometimes mesmerizing, too.

Animations set elements in motion on your page. They can draw attention to a specific element, or just create an interactive and enjoyable experience for your users.

When to use this page layout:

The example above gives us a good idea of how you can use animation on your homepage. You can use it to highlight a promotional price point, or showcase what your product can do in action.

5. Masonry

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Similar to the card-based layout, the masonry layout also uses boxes to showcase content. However, rather than having the boxes stacked neatly and evenly in a row, this layout keeps things interesting by generating boxes of different shapes and sizes that fit together seamlessly.

When to use this page layout:

If you want to showcase an image gallery, the masonry layout is an excellent choice. Not only is it ideal for publishing an array of high-quality images, but it also makes each image stand out because the size and shape of the box vary from image to image.

6. Full-Screen Background Video

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A full-screen video background can also provide some pop to your homepage. In this example, users can view different bits of information about the production company by clicking on the tabs on the right, left, top, and bottom of the page.

When to use this page layout:

The best full-screen video backgrounds are the ones that seem to loop continuously without drawing attention to themselves. For example, the stop-motion video in the example above seems to run endlessly without having to manually reboot the video or watch an awkward filmmaking cut that sends you from the end back to the beginning.

7. Grid Breaking

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(Video) Beginning Graphic Design: Layout & Composition

A broken grid layout defies the standard of a traditional grid layout. That doesn’t mean it throws all of the rules and concept of grids out the window, but rather tweaks them and takes liberties when possible. The example above is from Zara, where the columns vary in sizing and sometimes overlap each other.

When to use this page layout:

When done correctly, broken grid layouts can add a modern look to your site. However, depending on the CMS platform you’re using and your level of website development expertise, designing the perfect broken grid layout may take some time to complete.

8. Alternating

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An alternating layout balances text with images in alternating columns. This lets you compliment an image with text without repeating the same pattern throughout the entire page. This is ideal if you have a lot of content that you want to stack on your homepage, but don’t want your readers to lose interest by the time they reach the bottom of your page.

When to use this page layout:

Alternating layouts are great for promoting blog posts. You can put the featured image of the post next to a short description of the article. This gives visitors a sneak peek at what the post is about and how it’s written.

One Page Layout Design

Sometimes you don’t need an expansive website for your business. Maybe you’re a freelancer building a portfolio site, or a production company promoting a film. Either way, for some companies, a simple, one-page layout design is all you need for an effective website.

Let’s take a look at a few examples below.

9. Featured Image

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A featured image layout places a large image on one side of the page. On the other side, there are headers and body text that provide information about your brand, products, and services.

When to use this page layout:

In this example, we used the HubSpot blog to showcase a featured image layout. But, a blog isn’t the only type of website that’s ideal for this design. You can use a featured image layout to promote an offer or product, similar to a landing page.

10. Split-Screen

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A split-screen layout divides your site into two halves. This is an eye-catching layout that creates a two-tone background on your homepage. You can keep this division as the reader scrolls, or alternate it to keep visitors on their toes.

When to use this page layout:

Split-screen designs are ideal for any type of website. They create a modern look and feel, and can easily match your brand’s color palette.

11. Interactive

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This page layout lets visitors interact and play with different elements on your website. You can click, drag, and drop elements in the background as you explore the site.

When to use this page layout:

Plain and simple, this layout is pure fun. If you’re a developer or a freelancer, it’s a great way to show off your web design skills and to keep visitors engaged on your site.

12. Portfolio

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This is just one example of a portfolio layout. However, there are a few approaches you can take with these types of websites. In this example, the designer put a large feature image on the left half of the page, while the right side is reserved for body text and information about the artist.

When to use this page layout:

If you’re an artist, freelancer, or digital marketer, you might want a website to showcase your work. In which case, having a portfolio layout will allow you to not only show off your work, but also provide contact information so viewers can get in touch with you.

13. Scrolling Full-Screen Image

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(Video) Webinar #41: Page Layout design tips Part 2

A scrolling full-screen image layout is similar to a full-screen image background layout with one important difference. Rather than having the overlaid text fixed on one spot on the page, the text scrolls and changes as you navigate downward.

When to use this page layout:

This page layout is ideal for any one-page website. So long as you have a high-quality image to set as your background, this design looks professional and can be modified to your exact liking.

14. Boxes

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Boxes are similar to a card-based layout but the boxes that house your page elements vary in shapes and sizes. That might sound like the masonry layout, but unlike masonry, boxes have fixed columns and their shapes and sizes don’t vary as much as they would in a masonry layout. There’s also the option to add caption text above or below a box to tell the viewer a little more about the image they’re looking at.

When to use this page layout:

Boxes are a great way to show off a catalog of items, like products, photos, and other promotional content. For instance, you could add links to your boxes that direct visitors to your online store, or maybe your team went on a fun company outing and you want to share the photos from your trip on an easily accessible platform. Either way, boxes provide a clean and clear layout for showcasing your image gallery.

15. Hero Image With Two Column Section

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A two-column hero layout includes a banner image at the top of the page, along with two module columns located either directly underneath it, or overlaid on top of it. In the example above, the columns are overlaid on top of the banner and include call-to-actions as well as a login form.

When to use this page layout:

This page layout is fairly universal and can be effective for nearly any type of website or webpage. It’s a great choice if you’re looking for a flexible design with plenty of customization options.

16. Simple Copy

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A simple copy or “text-only” layout uses only text on your webpage. It’s very minimalistic, and the pages look similar to a Google or Microsoft Word document.

When to use this page layout:

If your website’s content is very simple and straightforward, you might be interested in this page layout. Pages are remarkably easy to create as there are very few CSS and HTMLelements that you need to customize. This is ideal for beginner web designers who are looking for a basic layout to test their development skills.

Landing Page Layout Design

17. One-Column

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A one-column landing page centers the text in the middle of the page layout. Below it, is a call-to-action that directs users to your offer. It’s simple and straightforward, improving your chances for conversion.

When to use this page layout:

This layout helps you get right to the point of your marketing message. You can add some enticing copy at the top of the page and follow it up with a clear call-to-action at the bottom.

18. Asymmetrical

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An asymmetrical page layout divides your page into two sides, each containing an equal amount of content that creates an overall balanced look. In this example, the landing page has a featured image positioned on the right side of the page with copy, calls-to-action, and social sharing icons on the left.

When to use this page layout:

This layout can be used for pretty much any landing page. At HubSpot, we use it for our product offering pages, where we place an image of the product on the right and a call-to-action on the left. You can see how we do this with CMS Hub here.

19. Z-Pattern

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The z-pattern directs your attention to alternating sides of the page. As you can see from the example above, visitors read the page header first, then move right to fill out the form, then continue down and to the left to view the video. You can continue this pattern as much as you’d like throughout the page to keep visitors interested in your content.

(Video) Make Awesome Page Layout Designs in Microsoft Word

When to use this page layout:

The z-pattern is perfect when you want to educate customers about your product, service, or offering. You can add quick, need-to-know information next to the sign-up form, then provide a more detailed explanation below it. The alternating pattern keeps visitors engaged and invested in the rest of your page as they scroll.

20. Collage

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The collage layout places a great deal of focus on the images included on your webpage. It joins them together to create a visually appealing layout that’s easy to follow and clear to the reader.

When to use this page layout:

This page layout is effective if you don’t have a lot of copy to share with your audience. If your product or offering is self-explanatory, then you might just want an eye-catching image to be the focal point of your page. In which case, the collage layout would be a solid choice as it combines several images into one, organized and consistent design.

21. Gradient

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Gradient layouts add a mix of color to your landing page. In this example, the orange on the left gradually transitions to magenta on the right. In the middle, white text overlays the background image and a call-to-action is positioned below the copy.

When to use this page layout:

Stock photos are great, but they’re rarely customized for your brand. Adding a gradient with your company’s colors over a stock image can add some much-needed personalization to your webpage. After all, you want your landing page to match the overall look and feel of your website.

Blog Post Layout Design

22. F-Shaped Layout

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The F-shaped layout is effective because it appeals to how most people read a webpage. You start at the top of the page, reading left to right, then you make your way down repeating the process.

When to use this page layout:

The F-shaped layout works well with pages that have a lot of text or images. Take, for example, the website above. After reading about the product, you can see which companies are using it in the section below. Although there are over 10 companies featured in this section, you can quickly scan through them as you work your way down the page.

23. Blog Listing Page

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Blogs typically have two page templates: one for individual blog posts and the other for the blog listing page. The blog listing page is like a homepage for your blog posts, where readers can see the most recently published posts and can browse through older posts as well.

When to use this page layout:

Unless you have an RSS feed on your website’s homepage, you may want a blog listing page to act as a central hub for your blog content. This will give readers a formal place where they can access recently published posts and subscribe to your blog.

24. Categorical

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This blog listing page uses categories to organize its content. This makes it easier for users to find specific blog posts related to an individual topic or published during a certain time period. Categories are listed on the left and results are filtered as more criteria is selected from the sidebar.

When to use this page layout:

This is an ideal layout if your blog hosts educational content. You can create lesson-type blog posts that are grouped together, creating courses for your readers to follow.

25. Magazine

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The magazine layout mirrors a traditional newspaper or hardcopy magazine. It's organized into columns and there are several options for searching for content on the page. Users can enter a keyword into the search bar, or browse individual topics using the main navigation features.

When to use this page layout:

If you’re managing a news website or writing about the latest trends and events, the magazine layout is an excellent choice for your blog. The multiple columns allow you to promote several pieces of content at once, and the search features make it easy to find content that you previously published.

Finding the Perfect Page Layout

Finding the perfect page layout takes some time, but it’s well worth the wait. Once you achieve the right look and feel for your website, you have a better chance of growing your audience and converting more leads into customers. Use the ideas above to kickstart your search, and keep testing until you find one that works for you and your visitors.

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Topics: Website Design


What are the basics of layout design? ›

The key to great layouts is to box up all the individual elements to form one whole and keep the amount of space between each one consistent. Again, the eye visually perceives things much better when everything is grouped.

What is basic page layout? ›

In graphic design, page layout is the arrangement of visual elements on a page. It generally involves organizational principles of composition to achieve specific communication objectives.

What is a page layout design? ›

In graphic design, page layout refers to the process of placing and arranging text, images, and graphics on a software page to produce documents such as newsletters, brochures, and books or to attract readership to a website. The goal is to produce eye-catching pages that grab the attention of the reader.

How do you plan a page layout? ›

  1. Use a grid to create your page layout. ...
  2. Choose a single focal point for the page layout. ...
  3. Use the rule of thirds. ...
  4. Use white space in your page design. ...
  5. Repeat page design elements. ...
  6. Use hierarchy in your page design. ...
  7. Use scale, contrast, and harmony in page layouts.
29 Oct 2022

What are the 4 basic layout types? ›

There are four basic layout types: process, product, hybrid, and fixed position. In this section we look at the basic characteristics of each of these types. Then we examine the details of designing some of the main types.

What are the 7 types of layout? ›

The text authors provide examples and recommendations for various types of facilities:
  • Office layout.
  • Retail layout.
  • Warehouse layout.
  • Fixed-position layout.
  • Process-oriented layout.
  • Work-cell layout.
  • Product-oriented layout.

What is page layout types? ›

Types of layout can be classified as magazine layout, advertising layout, static, dynamic, adaptive or responsive.

What are the 3 basic types of layout? ›

There are mainly three types of layout: 1. Product or Line Layout 2. Process Layout 3. Combination of Product and Line Layouts.

What is page layout in MS Word? ›

Page layout: Used to create documents with a more custom design, like newsletters, books or posters. A page layout document is like a canvas that you add text boxes, images and other objects to, then arrange the objects on the page however you like.

What is importance of layout? ›

An effective layout not only looks attractive, but also helps the viewer understand the message the design is conveying. In other words, understanding layout is key when it comes to creating user-friendly, engaging designs, particularly in the realms of web design and advertising.

What are the 7 steps in planning a website? ›

How to plan a website in 7 steps
  • Identify your website goals.
  • Identify your target audience.
  • Define your unique selling proposition.
  • Secure a domain name (and hosting).
  • Pick a website builder.
  • Create and collect design elements.
  • Create content for your core website pages.
20 Jun 2019

What is a layout style? ›

A CSS layout mode, sometimes called layout, is an algorithm that determines the position and size of boxes based on the way they interact with their sibling and ancestor boxes. There are several of them: Normal flow — all elements are part of normal flow until you do something to take them out of it.

What is layout design process? ›

Layout design is the process of arranging visual and textual elements on-screen or on-paper in order to grab a reader's attention and communicate information in a visually appealing way.

What is layout planning? ›

Layout planning is deciding on the best physical arrangement of all resources that consume space within a facility. These resources might include a desk, a work center, a cabinet, a person, an entire office, or even a department.

What is project layout? ›

The project layout sheet (or sheets) shows the horizontal alignment and plan or plan-profile sheet sequence and numbering for the project. This is an optional sheet, to be included in the plans set at the discretion of the district.

What is a layout answer? ›

layout is the presentation of a screen the ways by which we can present something is known as layout it is off today portrait and landscape.

What is process layout example? ›

In process layout, the work stations and machinery are not arranged according to a particular production sequence. Instead, there is an assembly of similar operations or similar machinery in each department (for example, a drill department, a paint department, etc.)

What is layout explain with example? ›

Layout basically refers to the arrangement of elements on a page these elements are likely to be images, texts or styles. These are a part of Android Jetpack. They define the structure of android user interface in the app, like in an activity. All elements in the layout are built with the help of Views and ViewGroups.

What is page layout application? ›

A page layout program is the assembly area where all the parts of a project are put together. You can write text directly in the program, but you can also import it from any word processor. You can style and format the text professionally, and import graphics, then resize and position them.

What are the parts of page layout? ›

THE BASICS OF PAGE LAYOUT. This section discusses five major elements of page layout: visual hierarchy, visual flow, grouping and alignment, how to put these three elements together, and how to use dynamic displays.

How many types of page layout are there? ›

Web-page layouts can be grouped into three categories based on how their width is set: fixed-width, liquid (or fluid), and elastic. Zoe Mickley Gillenwater discusses the characteristics of each type of layout.

What is the most common layout? ›

The QWERTY layout is, by far, the most widespread layout in use, and the only one that is not confined to a particular geographical area.

What is basic design? ›

Basic Design means a set of documents comprising explanations and drawings demonstrating the principal designing solution, which fully meets the conditions for estimation of total investment capital and serves as basis for deployment of subsequent designing steps.

What are the six basic principles of layout? ›

Start with the six principles of design: balance, pattern, rhythm, emphasis, contrast, and unity.

What makes a good page layout? ›

The page needs visual breathing room. The best place for white space is around the edges of the page (margins) and the edges of text or graphic elements so it doesn't get trapped in the middle of the page. Increasing the paragraph, line, and letter spacing can also improve a layout.

What is a good plan layout? ›

A good layout would be able to co-ordinate all operations. The layout should be designed taking into account the inter-relationships between various equipment, departments and personnel. It is therefore important that while planning the layout the complete picture of the organization is considered.

What are the seven 7 basic principle of layouts? ›

The principles of design are the rules a designer must follow to create an effective and attractive composition. The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.

What called layout? ›

: the plan or design or arrangement of something laid out: such as.

What is page layout in Excel? ›

Page Layout is used to describe the group of commands that control how a spreadsheet will appear when printed. This guide will go over the best options to keep control of your Excel Document. This well help you make your Excel pages more readable, more eye-grabbing and easier to present.

Where is layout tab in Excel? ›

If it's checked and can't see the Page Layout tab, please follow the below steps: Open the Excel application> File> Options> Customize Ribbon> Under Choose commands from, selects All Tabs> Select Page Layout> Click Add> OK.

What is layout work? ›

Description of Layout Work. Laying out is the planning of the work on the surface of the material that is to be made into the finished part. It is the scribing of lines which indicates cuts to be made, the centerlines of holes to be drilled, and other details that guide the worker in completing the job.

What factors affect layout? ›

Some of the major factors which affect plant layout are: (1) Policies of management (2) Plant location (3) Nature of the product (4) Volume of production (5) Availability of floor space (6) Nature of manufacturing process and (7) Repairs and maintenance of equipment and machines.

What are the features of layout? ›

Layout features include bold text, underlining, various fonts and uppercase/capitals. Typical layout features vary according to the kind of text. Longer texts, like novels, reports or text books, are usually broken down into chapters and sections to help you cope with the information.

What are the five elements of layout design? ›

The elements of design are the fundamental aspects of any visual design which include shape, color, space, form, line, value, and texture.

What are the basic steps in layout procedure? ›

There are three steps in designing process layouts: Step 1 Gather information. Step 2 Develop a block plan or schematic of the layout. Step 3 Develop a detailed layout.

What is page layout and its types? ›

When talking about a page layout, graphic designers often employee distinguished layouts according to their preferences. Types of layout can be classified as magazine layout, advertising layout, static, dynamic, adaptive or responsive.

What are the 4 basic principles of design rules? ›

Effective design centres on four basic principles: contrast, repetition, alignment and proximity. These appear in every design.

Why are the 7 principles of design important? ›

The principles of art and design represent how an artist uses these tools to create visual art. By applying the seven principles of art and design, photographers can create a cohesive image grounded in the foundations of art theory.

What is the 7 principles of design? ›

The 7 Principles of Design
  • Balance. Balance is how the elements within a composition are arranged either symmetrically, asymmetrically, or radially to create the impression of equality in weight or importance.
  • Scale. This is an easy one – how big or small something is. ...
  • Contrast. ...
  • Pattern. ...
  • Movement and Rhythm. ...
  • Emphasis. ...
  • Unity.

What are the 7 element of design? ›

So these were the seven basic elements of design – form, shape, line, color, texture, typography, and space. These various elements can make your piece successful when used right.

What is a layout make example? ›

The definition of a layout is an arrangement, plan or design. An example of a layout is a drawing of how a house will be built.

What is layout plan? ›

Layout Plan means a Plan indicating configuration and sizes of all Use Premises. Each Use Zone may Have one or more than one Layout Plan depending upon the extensiveness of the area under the specific Use Zones and vice-versa.


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