10 Best Photography Portfolio Websites (2022) (2023)

10 Best Photography Portfolio Websites (2022) (1)

Wondering how you can best showcase your photos? You’ve come to the right place.

In this article, we share the 10 best photography portfolio websites available in 2022 – so whether you’re looking to create your first online portfolio, or you already have a portfolio site but you’re looking for a better option, you’re guaranteed to find a good solution.

By the way, all of the options on this list require zero coding knowledge and are easy to use (even for the absolute beginner). So don’t let fear hold you back. Instead, check out our recommendations, pick the portfolio website that feels right, and display your work like a pro!

1. Squarespace

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Squarespace is one of the most popular website builders for photographers, and for good reason: It’s well-priced, the designs look great, and it’s easy to set up. You can choose from multiple customizable templates, and to narrow down your options, you can take a helpful little survey.

Squarespace lets you add both photos and videos to your portfolio, and it supports blog pages, too, which are a great way to drive traffic to your site. Squarespace sites also offer analytics tools so you can see your visitor counts, visitor behavior, and more.

Squarespace allows you to build an online store to sell prints or even services. You can also engage in marketing efforts, including email campaigns and social media posting. The only downside is that you can’t create client-proofing pages, so if that’s a must-have, then Squarespace might not be the best choice.

You have the option to grab a 14-day free trial, then you can subscribe to one of the four pricing plans (which start at $16). To see what you can do with Squarespace, check out the Showcase, which lets you view sites created by real users.

2. Adobe Portfolio

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If you use Photoshop or Lightroom, then you already have Adobe Portfolio included in your Adobe membership. Since it’s “free,” why not use it to start your online presence?

Portfolio lets you build up to five sites with unlimited pages. It offers customizable templates that you can modify using building blocks, and you can link your sites to Lightroom or Behance to sync your galleries and optimize your workflow. You can also create password-protected pages and even password-protect the entire website.

If you’re in need of a professional website, you can buy a personal domain name (which you can link for free to your Adobe Portfolio website). And you can create a contact form using MailChimp so that potential clients can reach you. Unfortunately, you can’t sell products or services from your Portfolio website. Adobe Portfolio doesn’t offer upgrades, either; what you see is what you get.

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To view other websites created by Adobe Portfolio users, take a look at Adobe’s Example page. If you don’t have an Adobe membership but you’re interested in getting one, the prices start at $9.99.

3. Behance

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Behance is another Adobe product that lets you showcase your work online. It’s somewhere between a social media profile and a portfolio website, so it’s not ideal for professionals – but it’s completely free, so even if you don’t have an Adobe subscription, you can use it to showcase your images.

Interestingly, Behance does offer NFT support, a feature I haven’t seen on other photography portfolio websites. (Since the NFT market is booming, this might change in the near future.)

Behance even lets you see job listings and apply for work directly from your account. The job poster can then head over to your portfolio page to see your work.

Really, the most important part of Behance is its community; it’s used by thousands of creators, whom you can interact with on the platform. You can send messages, watch live streams, and more.

4. SmugMug

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SmugMug might not be the flashiest photography portfolio website out there, but it’s a well-rounded solution – and one that’s used by many serious photographers.

The website builder packs plenty of features, including unlimited full-resolution storage, bulk image management, in-app editing tools, a personalized website, and an e-shop. You can even sell prints and products via print-on-demand because the site is paired up with labs that can fulfill your sales orders. And you can sell digital downloads using client-proofing galleries.

Also, thanks to SmugMug’s partnerships, once you grab a subscription, you can get discounts on other photography-related services – including Adobe Creative Cloud, Photo Ephemeris, and more. You can check out the full list of current offers here.

SmugMug offers four different plans, which start at $11. If you’re not sure what plan to choose, simply indicate your must-have features, and SmugMug will suggest a plan for you.

5. PhotoShelter

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(Video) Build a photography portfolio website! Squarespace 2022 tutorial

PhotoShelter was specifically developed for photographers, and – in addition to building your portfolio website – it can store your images, deliver your work, and help you sell or license your photos.

PhotoShelter offers nine website-building templates, and you can use the built-in shopping cart and the multiple partner labs to sell your images via print-on-demand with custom back printing.

To increase your sales, you can create discount codes, coupons, or sales packages. And for smooth delivery of your work to clients, you can create private galleries, set viewing expiration dates, and download and send high-resolution files.

PhotoShelter offers three pricing plans, which include various features and storage capacities. By the way, if you work as a photographer for a larger organization, be sure to check out PhotoShelter for Brands.

6. Zenfolio

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Zenfolio is another all-in-one solution that’s perfect for building a photography portfolio website; simply choose a template design to start, then have fun customizing it to suit your needs.

The website builder lets you create galleries to showcase your work, and you can also build private galleries for client-proofing. Watermarking your images for further protection is easy and can be automated, and you can enable different levels of protection for your original files.

The built-in e-commerce tool lets you sell prints, downloads, and photo gifts – and you can even create packages. There’s a Quick Shop, too, so that your clients can purchase certain products with a single click. It’s even possible to create email campaigns.

Zenfolio offers three subscription plans with different features and storage capacities.

7. Wix

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Wix is a popular website builder, and while it’s not designed specifically for photographers – or even visual artists – it’s easy to use and offers a fully functional free version. Note, however, that while the free version does let you use all website-building features, it comes with display ads, and you can’t link up a custom domain name, either.

Therefore, while the free version is a great way to get started, I’d recommend upgrading as soon as you fully commit to Wix. The prices for an ad-free site start at $13, and there are two additional upgrade tiers after that.

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Wix has tons of templates, some specific to photography; regardless, they’re all customizable, and many of them do look great. If you’re not sure which template to choose, you can always try out the Wix AI tool, which asks you a few questions and helps you pick based on your responses.

And Wix lets you do it all: You can showcase your work, sell your prints, book photoshoots, and much more. You can even hire a professional designer to create a truly unique website. Plus, you can manage your portfolio site from your phone using the Wix app.

8. Format

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Format is a website builder that lets you create an online portfolio and run your photography business in the same place.

You can browse the many templates to select your website design, or you can narrow down the options by specifying your profession. Alternatively, you can hire a Format designer to build a unique portfolio website for you.

Format supports personalized galleries that you can use for client proofing or delivering your work, and you can create branded zip files with up to 10 GB of photos. In the Client’s Overview section, you can keep track of client information, project notes, contracts, and other key information. You can also organize your client list using labels.

And you can use Format’s Marketplace to sell prints, which takes care of all the marketing and sales so you can make a passive income. All your images can be stored as high-resolution files and the management tools offer easy organization.

Format features multiple pricing plans to suit every need, ranging from $7 to $20.

9. Carbonmade

Carbonmade may not be the most popular website builder on the market, but it’s capable of creating stunning photography portfolios for amateurs and professionals alike. Start by choosing a (fully customizable) template, designed specifically for creative professionals. If you’re feeling overwhelmed by the selection, you can always filter out the non-photography options.

Carbonmade’s AI tool can also suggest templates, though bear in mind that the template is just a starting point; you can make modifications using blocks, including a Before/After block that’s useful for photo retouchers.

Carbonmade offers unlimited photo and video uploads, and it also supports GIFs and PDFs. You get plenty of gallery layout choices, and you can create password-protected galleries for your clients. Unlike other portfolio websites on this list, Carbonmade doesn’t try to offer every possible service; instead, it’s all about showcasing your work, and it does an outstanding (and beautiful) job.

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To see real websites created with Carbonmade, check out the Example tab and the Talent Pool search bar. If you decide to subscribe, there are three pricing plans starting at $9.

10. WordPress

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WordPress offers two platforms, and these work completely differently. On the one hand, there’s WordPress.org, which requires some tech skills – and on the other hand, there’s WordPress.com, which is the one you want if you’re not tech-savvy (it functions similarly to the other portfolio builders featured on this list).

Using WordPress.com, you can build a free website, and you’ll get a WordPress.com subdomain name and limited hosting (3 GB). You can then upgrade to any of the four paid plans to get more space, link to a personal domain name, and more.

Upgrade to a paid plan, and you get access to more advanced themes; some of the most popular options for photographers include Flothemes, Novo, and ProPhoto.

Now, if you want a completely customizable portfolio website and you’re ready to dive in and get your hands dirty, go ahead and check out WordPress.org. You’ll need to handle everything yourself, from purchasing a third-party hosting plan and buying a domain name to designing the website and integrating different plugins. It’s technically free to get started, but the costs will add up quickly, and for most photographers, it’s not worth the hassle.

The best photography portfolio websites: final words

Well, there you have it:

The best photography portfolio websites available in 2022.

As you can see, there are many great options, and choosing the right one can be tough. My advice is to identify where you are in your photography career. Really think about your goals, too. If you’re just getting started and you never plan to move in a professional direction, a simple, low-cost website builder is the way to go. Professionals and ambitious amateurs, on the other hand, may wish to take a more customizable, higher-cost path.

Now over to you:

Which website builder do you plan to use to create your portfolio? Share your thoughts in the comments below!

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What website do most photographers use? ›

Best website builder for photographers 2022
  1. Squarespace. The best website builder for photographers overall. ...
  2. Wix. The best website builder for photographers on a budget. ...
  3. Format. The best website builder specifically aimed at photographers. ...
  4. SmugMug. ...
  5. Fabrik. ...
  6. Adobe Portfolio. ...
  7. Pixpa. ...
  8. Shopify.
5 Oct 2022

What makes a good portfolio for photography? ›

A photography portfolio shouldn't just show that you know exposure and white balance. Your portfolio should also convey your style, and what type of work you do. A portfolio could be printed or online, or even both, but should also include only your best work.

What is the easiest portfolio website? ›

Here are 12 of the best portfolio website builders for designers and creative professionals in 2022.
  1. Dribbble Pro. Best for simple portfolio creation and maintenance. ...
  2. Squarespace. Squarespace is a popular website builder and web hosting site. ...
  3. Wix. ...
  4. Webflow. ...
  5. Readymag. ...
  6. Wordpress. ...
  7. Dunked. ...
  8. Cargo.
5 Aug 2022

Where can I build a photography portfolio? ›

10 Sites to Create Online Portfolio For Photographers
  • Elementor.
  • Photoshelter.
  • Orosso.
  • Foliolink.
  • Zenfolio.
  • FolioHD.
  • Folio Websites.
  • 1X.
15 Sept 2022

What type of photography sells the most? ›

Candid Photos Sell Better than Posed Shots

They want candid. The difference here wasn't as vast, but definitely noticeable: 62% of best-sellers are shot in a candid style, while only 38% are obviously posed. Lesson Learned: Take candid photos.

Who is the No 1 photography in the world? ›

1. Jimmy Nelson - Famous Photographer.

How can I get my photography noticed online? ›

Table of Contents
  1. Make Sure Your Photography is Ready to Share.
  2. Experiment with Photo Projects to Get Noticed.
  3. Run a Photography Blog to Build Your Online Presence.
  4. Enter Photography Contests to Gain Recognition.
  5. Get Your Photos Published to Attract Clients.
  6. Join Photography Forums to Showcase Your Work.

Which free website builder is best for portfolio? ›

Top Free Portfolio Website Builders
  • Wix. While there are numerous portfolio website builders available, Wix still stays as one of the best ones out there. ...
  • WPBakery Page Builder. ...
  • Mobirise. ...
  • Ucraft Website Builder. ...
  • Tilda. ...
  • Strikingly Website Builder. ...
  • Jimdo. ...
  • Webnode Website Builder.
26 May 2022

Which app is used for portfolio? ›

Some portfolio management apps can sync with your existing accounts, and most are free. Some of the most popular apps include Personal Capital, SigFig Wealth Management, Sharesight, and Yahoo Finance.

What are the 3 most important things in photography? ›

The three variables that matter the most in photography are simple: light, subject, and composition.

What 5 things should be included in your portfolio? ›

What Should My Portfolio Contain?
  • Table of Contents.
  • Career and professional development goals, tailored for each interviewer.
  • Work philosophy statement; personal mission statement.
  • List of areas of expertise.
  • Works in progress (activities and projects)

What are the Top 8 tips to create a portfolio? ›

Let's dive in!
  1. Be selective about what you incorporate. ...
  2. Take out your best work. ...
  3. Go for the right platform for portfolio design. ...
  4. Keep it Smooth. ...
  5. Diversify your work. ...
  6. Stay Updated. ...
  7. Go for the right format. ...
  8. Deliver your story confidently.

Is Pinterest good for portfolio? ›

Pinterest is not just a source of inspiration and a social network. It is also a search engine in its own way. For all designers, illustrators, and artists it is a very important and sometimes paramount task to attract visitors to a portfolio, traffic to a blog, or buyers to an online shop.

How many photos is good for a portfolio? ›

Here's the killer: your portfolio should contain only 8 to 12 pictures. Photo buyers are busy people. The worst thing you can do is to swamp them with photos that are redundant. You might be the best rose photographer in the world, but showing 35 pictures of roses will mark you as an amateur.

How much should a photography portfolio cost? ›

Rs. 5,000 – Rs. 12,500 Per Hour. Professional event photographers charge Rs.

What makes the most money in photography? ›

Jobs in photography that pay well
  1. Photo editor. National average salary: $16.10. ...
  2. Photographer's assistant. National average salary: $14.33 per hour. ...
  3. Stylist. National average salary: $14.80 per hour. ...
  4. Wedding photographer. ...
  5. Photojournalist. ...
  6. Photo retoucher. ...
  7. Lighting technician. ...
  8. Makeup artist.

Which photography is best for earning money? ›

Wedding photography is particularly profitable, so it's always a good option if you're looking to make money.

What makes a great photographer? ›

A good photographer is passionate about photography and willing to learn and improve continuously. Acquiring technical skills is just the beginning. A good photographer also needs an artistic vision and storytelling skills. All these take time to develop, but they will become your second nature soon.

How do photographer make money? ›

These “make money with photography” opportunities are the perfect way to make money from your photos while also holding down another job.
  • Sell Pictures Online with Stock Photography Websites. ...
  • Blogging. ...
  • Photo Contests. ...
  • Online Marketplaces. ...
  • Freelance Job Boards. ...
  • Online Store. ...
  • Art Shows and Craft Fairs. ...
  • Small Businesses.

How can I promote myself as a photographer? ›

Let's jump right into the tips.
  1. Maintain a Flawless Online Portfolio. ...
  2. Start a Portrait Photography Blog. ...
  3. Attend Portrait Photography Conferences. ...
  4. Volunteer Your Time And Photography Skills. ...
  5. Offer Special Deals. ...
  6. Get Listed in Photographer Directories. ...
  7. Enter Portrait Photography Contests. ...
  8. Make the Most of Your Social Media.

How do I get clients for my photography fast? ›

Table of Contents
  1. Identify Your Ideal Client to Target the Right Audience.
  2. Research Your Target Audience's Media Consumption Habits.
  3. Use Relevant Platforms to Save Time and Money.
  4. Launch Targeted Social Media Campaigns to Attract More Clients.
  5. Host an Open Photo Shoot to Get More Attention.

How can I look more professional in photos? ›

So, a good way to make sure your photos look professional is to do some degree of editing on them. It doesn't need to be fancy, just a check of the white balance and exposure, noise reduction and sharpening, and adding a little contrast and saturation can do wonders for an image, particularly if you shoot in RAW.

How much should you pay for a portfolio website? ›

How much does it cost to create an online portfolio? You can create a website for free using a website builder. A dedicated domain name will cost you, but it doesn't have to be expensive. If you use a website builder like Squarespace or Wix, it will cost around $16 per month to maintain.

Is it worth having a portfolio website? ›

A portfolio website is a unique way to showcase your work and let others know about yourself. It's like an evergreen platform for your projects, case studies, and information about you. In addition, it's one of the best ways to express your personality, experience, and capabilities.

Can I make a portfolio for free? ›

Adobe Portfolio (Free)

As one of the free tools included in paid Adobe Creative Cloud plans, Adobe Portfolio enables designers to quickly create beautiful and high-quality personal portfolio sites in minutes. It also offers users a free Creative Cloud subscription service.

How can I create my own portfolio? ›

How to create an online portfolio
  1. Gather inspiration.
  2. Choose a template.
  3. Showcase your best projects.
  4. Use high quality images.
  5. Include the right content and features.
  6. Improve your portfolio's UX.
  7. Work on your site's SEO.
  8. Make it mobile friendly.
21 Jan 2021

Where can I download free portfolio templates? ›

Below are great portfolio samples to show you what a professional portfolio page design should look like with the best user experience.
  • iPortfolio. iPortfolio is a modern personal CV and portfolio Free HTML templates. ...
  • Astra Photography Portfolio. ...
  • Creative. ...
  • MyPortfolio. ...
  • Agency. ...
  • Minimal. ...
  • Creative Portfolio. ...
  • Agency Portfolio.

What are the 3 types of portfolio? ›

There are three different types of portfolios: process, product, and showcase. Although each type is compiled for a different audience, all have a developer, purpose, spe- cific audience, and reflection section (discussed in Chapter 3) for reflecting on the evidence.

What are the 4 types of portfolio? ›

4 Common Types of Portfolio
  • Conservative portfolio. This type is also called a defensive portfolio or a capital preservation portfolio. ...
  • Aggressive portfolio. Also known as a capital appreciation portfolio. ...
  • Income portfolio. ...
  • Socially responsible portfolio.
25 Jul 2022

What should you avoid in a portfolio? ›

7 things no one wants to see in your portfolio (and what to...
  • Everything you've ever designed. ...
  • Your life story. ...
  • An overly complex or distracting layout. ...
  • Finished pieces with no context. ...
  • Only one type of work. ...
  • Unresponsive content. ...
  • A static presentation.

What are the 7 principles of photography? ›

There are 7 principles of Photography i.e. Pattern, Balance, Negative Space, Grouping, Closure, Colour and Light/Shadow. By applying these 7 principles, Photographers can create a complete image in the foundation of art theory. Patterns makes sense of the visual world through regularity.

What makes a photo beautiful? ›

They capture a personality through just the eyes. They capture (or evoke) emotion. They use leading lines, the Rule of Thirds and other framing techniques to create a compositionally strong image. Beautiful photography has the right timing, the perfect color and many are bursting with creativity.

What are the 7 tips for taking good photographs? ›

7 Tips For Taking Better Photos
  • How To Compose Great Photos. Great photos start with great composition: how you frame the shot and where you position different elements within the scene. ...
  • Keep It Simple. ...
  • Change Your Perspective. ...
  • Add Depth To Your Images. ...
  • Use The Sun To Create A Silhouette. ...
  • Look For Reflections. ...
  • Find Symmetry.

What is the most visited page on most portfolios? ›

It's your ABOUT page. This isn't only what the numbers show, but it's also how I see myself browsing a portfolio when I have to review one. My first instinct is to navigate to the about page. And even on my own website at vanschneider.com, the about page is by far the most-visited page.

How do I make my portfolio stand out? ›

4 Secrets to Building a Portfolio That'll Make Everyone Want to...
  1. Figure Out What You're Showing Off. Before you can figure out how to best create your online portfolio, you need to understand what you want others to see. ...
  2. Keep it Simple. ...
  3. Make it Easy to Navigate. ...
  4. Remember It's Not Just About Your Work.
22 Dec 2020

What is the most important part of a portfolio? ›

The pictures in your portfolio are, without question, the most important aspect overall. If the photographs of your previous projects look unprofessional, it's unlikely that prospective clients will want to put their trust in you for their building project when they can't even see the quality of your work properly.

What are the 5 types of portfolio? ›

Types of Portfolio Investment
  • The Aggressive Portfolio.
  • The Defensive Portfolio.
  • The Income Portfolio.
  • The Speculative Portfolio.
  • The Hybrid Portfolio.

What are the 4 qualities effective of portfolio? ›

When we use the term “well-constructed portfolio,” we mean a portfolio that contains the following four key traits.
  • Effective Diversification. What do you think of when you think of a diversified portfolio? ...
  • Active Management. ...
  • Cost Efficiency. ...
  • Tax Efficiency.
12 Oct 2016

What are 3 things you should put in a professional portfolio? ›

12 elements of a career portfolio
  • Career summary. A career summary is a short paragraph that describes your relevant work experience, skills and professional accomplishments. ...
  • Mission statement. ...
  • Brief biography. ...
  • Resume. ...
  • Marketable skills. ...
  • Professional accomplishments. ...
  • Work samples. ...
  • Awards.
23 Nov 2021

How do I create an online portfolio for photography? ›

How to make an online portfolio
  1. Sign up or log in with social media. You'll also be able to choose a domain (website address) for your portfolio site.
  2. Tell us a little about your work. Answer a few questions and our portfolio maker creates the website for you.
  3. Add your images. ...
  4. Publish your site—and you're online!

Is Flickr good for a portfolio? ›

Best Photography Portfolio Websites – #2: Flickr

Powerful tagging features also make it easy for people to search for your images.

How do I get my photography noticed? ›

  1. Consistency is Key. One of the best ways of getting your photography noticed is to have a consistent, recognizable style. ...
  2. Display Your Work. ...
  3. Be Savvy with Social. ...
  4. Consider Competitions. ...
  5. Community Consideration. ...
  6. Barter Better. ...
  7. Perfect a Portfolio. ...
  8. Get Published.
4 Aug 2022

Is behance good for photographers? ›

It's somewhat like LinkedIn, in the sense that you can use it to showcase your professional work and connect with others. Creators in several fields can use Behance, but it's especially helpful for visual artists such as designers, photographers, and videographers.

How many images should be in a portfolio? ›

How many pictures and what should you include in your portfolio? Here's the killer: your portfolio should contain only 8 to 12 pictures. Photo buyers are busy people. The worst thing you can do is to swamp them with photos that are redundant.


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